Develop a strategy

Many marketers use the “7 P’s” to develop their strategy.

1. Product: You need a great product that solves a problem for your customers. Successful marketing convinces people that your product is the right solution.
2. Price: A good product at the wrong price won’t sell, no matter how good your marketing is.
3. Promotion: Creative marketing can help your product or service get noticed.
4. Place: Customers don’t always shop around. Sometimes they take the first product that meets their needs. That’s why product placement and business location are so important.
5. People: Outstanding customer service and your team’s ability to communicate what makes your product or service great can make all the difference for a rising business.
6. Process: Get your product or service to people quickly and efficiently so that they’re more likely to be repeat customers.
7. Physical experience: Packaging, how your product feels, the impression your business leaves behind after every interaction — these physical elements need to be analyzed and planned for. No detail is too small.