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Customer Type
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Your unique business

What are your customers thinking?

Learn how to better understand who your customers are and how they experience the world.

Activity

Estimated time: 30m

Think about the customers who come to you the most, and answer the questions below with them in mind. Consider creating additional empathy maps for other types of customers.

01. Empathize with your customer

Step 1 of 7 Next

02. Find out what they need to do

Previous Step 2 of 7 Next

03. See what your customers see

Previous Step 3 of 7 Next

04. Hear what your customers say

Previous Step 4 of 7 Next

05. Understand what your customers do

Previous Step 5 of 7 Next

06. Listen for what your customers hear from others

Previous Step 6 of 7 Next

07. What do they THINK and FEEL?

Previous Step 7 of 7 Generate my canvas

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