This, not that
Opposites help us see a range of possibilities and pinpoint where we want to land.
Activity
Estimated time: 3m
Identify your brand personality
Consider the terms below, and mark a spot on the continuum that represents the concepts your brand gravitates toward. Then look for patterns. Has a theme emerged?
Tip: When you’re considering your options, commit to a side. A brand that tries to be everything to everyone can appear inauthentic or unfocused.