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Popular email marketing software providers

Before you select an email marketing system, make a list of your requirements and look carefully at what each system offers.

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It can be overwhelming to sort through all the email marketing system providers, especially if you’re also considering a customer relationship management (CRM) system to store and manage current and prospective customer information. Many CRM systems include a built-in email tool, which lets you keep all customer data in one place without exporting it or struggling with integrations that don’t move data easily.

Before you select an email marketing system, make a list of your requirements and look carefully at what each system offers. Here are a few well-known providers.

Mailchimp
According to Mailchimp’s website, a business with fewer than 2,000 contacts can create and send emails via Mailchimp for free. The free version also includes simple automations and the ability to create landing pages. Paid versions allow you to create customer journeys that include automated messages, customized templates, eCommerce pages and digital ads.
Constant Contact
Like Mailchimp, Constant Contact strives to be an all-in-one email marketing, website and eCommerce service for growing businesses. It doesn’t have a free version, but its “Email Plus” package offers a wide range of templates, the ability to create polls, surveys and coupons, and a strong reputation for reliably landing messages in recipients’ inboxes (versus spam folders).
HubSpot
HubSpot is a lot more than an email tool. It’s a complete digital marketing platform with a sophisticated CRM system. It’s a system that takes training to use, and HubSpot even offers a certification to help marketers take full advantage of its system. The starter package is relatively affordable, but you’ll need to spend thousands per year to tap into its full range of features.
Campaign Monitor
If you use Shopify, Campaign Monitor integrates well with the eCommerce platform. It also offers a visual journey builder that can help you see how your potential customers move from interest to purchase and can detect broken links before you send your message. Campaign Monitor believes its pricing is competitive at about 2,000 contacts, but it doesn’t offer features such as landing pages and survey forms.
ActiveCampaign
Many veteran marketers turn to ActiveCampaign for more sophisticated list management, automation, reporting and deliverability. Of course, this increased sophistication comes at a price. ActiveCampaign is more expensive than Mailchimp, Constant Contact and Campaign Monitor, but the difference is smaller than you might expect.

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Popular email marketing software providers

Mailchimp

Constant Contact

HubSpot

Campaign Monitor

ActiveCampaign

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