Capturing email leads

They get something. You get something. It’s a win-win.

Buying lists is risky. You can’t be sure that they’re likely to be customers. And many of them might not be happy to be on your list, which could cause them to report your emails as spam. If a lot of people label your messages as spam, your emails will be more likely to get caught in spam filters, which could result in fewer customers getting your emails.

Loyal followers will be glad to have a way to keep up with new products, big sales and other useful information.

A sale is just the beginning of the relationship. Give customers an opportunity to stay in the loop and increase loyalty.

While not technically illegal under CAN-SPAM (the law that governs digital messages), it’s still a bad idea. Messages sent to a purchased list are more likely to be labeled as spam, which can affect the deliverability of other messages. And if email recipients realize that you’ve bought their address from somewhere, it can severely damage the reputation of your company.

Give more to get more! Customers will gladly trade an email address for unique tools and experiences. Plus, you show the value you offer and your commitment to your customers.

Contests are fun and highly sharable. Even those who don't win have already imagined life with your product or service making them very likely future customers.

Image of sign up user information with text fields for name, address, phone, email, education, income and purchases and a continue button.