Course: Getting strategic with cash flow
Part 2
9 minute read
How does your business stack up?
What unique features add value to your business? How does your pricing compare to your competitors?
Creating a rating scale for pricing and value can help you determine where you stand in the marketplace and assess what needs to change to give you an advantage.
Side 1 of 2![](/content/dam/chase-ux/images/business-images/education-icons/cash-flow-icon-48.png)
Features
![](/content/dam/chase-ux/images/business-images/education-icons/cash-flow-icon-48.png)
Side 1 of 2
Examples:
- Location
- Reputation
- Parking
- Delivery
- Merchandise
- Low carbon footprint
Side 1 of 2![](/content/dam/chase-ux/images/business-images/education-icons/cash-flow-icon-49.png)
Pricing
![](/content/dam/chase-ux/images/business-images/education-icons/cash-flow-icon-49.png)
Side 1 of 2
This is what you charge for goods and services.
You can get specific with actual dollar amounts or think about pricing ranges: high, mid, low.
Side 1 of 2![](/content/dam/chase-ux/images/business-images/education-icons/cash-flow-icon-20.png)
Value
![](/content/dam/chase-ux/images/business-images/education-icons/cash-flow-icon-20.png)
Side 1 of 2
Features + Pricing = Value
How do your top features and pricing combine to create value and draw customers?