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Marketing in a digital world: Topic 4

Analyzing and adjusting

Find out whether your digital marketing is working and how to shift strategies as you go.

Congratulations! You’ve done a ton of work to set up your business for success online. With what you’ve learned so far, you’re already in a strong position to pull ahead of the competition.

But is now the time to kick back? No.

One big advantage of digital marketing is that it can produce a lot of data. Effective marketers use this information to adjust their strategies and keep moving forward.

Defining your goals

To measure your success as a marketer, you first need to define what success means.

Learn more

Establishing metrics

Let’s review some of the most common marketing metrics.

Learn more

Establish a learning culture

All the data you collect needs to be analyzed by you and your team so that you can make adjustments that improve your results.

Learn more

Create a dashboard

Once you know what data you want to track, it’s helpful to have a dashboard where you can see it all in one place.

Learn more

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